What should your listing agent do for you?

Are you ready to sell & unsure what your realtor should do besides connecting with interested parties? Commission is usually the first question a homeowner is asking when selling their property. Low commission rates do not always bring best service.

Listing your property with "internet" brokerage firms such as "REX" does not bring the full package of services offered by your local traditional real estate firms. On the web and on paper statements mentioning "more money in your pocket" may sound very promising. It turns out REX relies on local realtors for their "operational" work so how is the seller saving money with another 3rd "middle-man" involved?

Don't fall for the paid video ads and promotions in your e-mail. Why should you pay REX to connect you with a professional realtor in your area? You can contact me to sell your property easily in simple steps. If you're out of my licensed coverage area I'll be glad to connect you with a professional near you who knows how to full-fill listing agent's duties. Here is a brief layout of this complicated procedure.

Before Listing the property While the property is listed
Prepare Listing Presentation for Sellers Verify Interior Room Sizes
Research Sellers Property Tax Information Establish Showing Instructions for Buyers
Research Properties Zoning Restrictions Agree on Showing Times with Sellers
Research Neighborhood HOA Aitend Continuing Education Classes
Research Comparable Sold Properties for Sellers Obtain Copy of HOA Bylaws
Determine Average Days on Market Explain In-Door Cameras & Showings
Schedule First Meeting Explain Home Warranty Options
Tour the Property Obtain Extra Keys for Lockbox
Gather Info From Sellers About Their Home Verify any Existing Lease Agreements
Discuss Sellers Goals Work with Tenants for Showings
Present listing Presentation Provide Sellers Disclosure Form to Sellers
Provide Home Seller Prep Checklist Refer Landscaper to Clean Up Property
Advise on Repairs and/or Upgrades Set-Up Staging Consultation
Advise About Landscaping Options Determine Best Staging Strategy
Provide Overview of Current Market Conditions Set-Up Showing Services
Explain Your Personal Value fo Sellers Set-Up House Cleaners
Explain Your Companys Valve to Sellers Set-Up Photo/Video Shoot
Explain the Value of The Neighborhood Meet Photographer at Property
Create Listing Agreement for Transaction Turn On All Lights for Photographer
Create Internal File for Transaction Open All Window Treatments for Photographer
Investigate Any Unrecorded Property Easements Advise Photographer Of Any Neighborhood Shots
Discuss Property Inclusions & Exclusions Schedule Drone Shoot
Obtain Current Mortgage Loan Info Schedule 3D Tour Shoot
Explain the Valve of Schools on Market Gather All Finished Marketing Material
Explain Marketing Options Write Detailed Property Description
Research Property Ownership & Deed Enter Property Info in MLS
Explain Video Marketing Strategies Create Virtual Tour Page
Explain 3D Tour Marketing Organize Photos in Best Order
Confirm Lot Size on Survey Have listing Proofread
Describe the Buyer Pre-Screening Process Create Property Flyer
Explain Buyer & Seller Agency Relationships Create Custom Sign Rider
Order Plat Map from Title Company Intall Electronic Lockbox
Discuss Different Types of Buyer Financing Install For Sale Sign
Discuss Appraisal Process Create YouTube Video Link
Verify Home Owners Association Fees Create Facebook Ad with Video
Confirm Water Source and Status Create Instagram Post with Video
Verify Natural Gas Availabilty Create Unique URL for Property Page
Calculate Average Utility Usage Verify Listing Data on Other Websites
Gather Transferable Warranties Help Owners Coordinate Showings
Determine Need for Lead-Based Paint Disclosure Return ALL Calls ASAP - Weekends Included
Verify Security System Ownership Create Listing Postcards for Neighborhood
Agree on Repairs to be Made Before Listing Send Out “Just Listed” Email fo Database
Guide Sellers in De-Cluttering Gather Feedback After Each Showing
Keep track of Showing Activity
Advertise All Price Changes
Update MLS Listing as Needed
Review Market Data Weekly
Schedule Weekly Update Calls with Seller

Great! You're almost ready to review offers & sign the contract to sell your property.

Offers & Contract
Review All Offers with Sellers
Prepare “Net Sheet” For All Offers
Counsel Seller on Offers
Obtain Pre-Approval Letter from Buyer's Agent
Examine & Verity Buyer's Qualifications
Examine & Verify Buyer's Lender
Negotiate All Offers on Seller's Behalf
Determine Loan Objection Deadline
Determine Closing Date
Determine Inspection Objection Deadline
Determine Appraisal Deadline
Determine Earnest Money Terms
Send Contract fo Title Company
Verify Buyer's Agent Has Received Copies
Verify Earnest Money Deposited in Escrow Account
Change Property Status in MLS
Deliver Copies of Contact/Addendum to Seller
Keep Track of Copies for Office File
Coordinate Inspections with Sellers
Review Home Inspection
Interpret Inspection Objections to Sellers
Discuss Seller's inspection Resolution
Get All Repair Items in Writing
Refer Trustworthy Contractors
Keep Track of Repair Schedules
Schedule Appraisal
Meet Appraiser at the Property
Provide Sales Data fo Appraiser
Negotiate Any Unsatisfactory Appraisals
Coordinate Closing Times & Location
Make Sure All Documents Are Fully Signed
Verify That Title Company Has Everything Needed
Remind Sellers to Turn Off Utilities
Make Sure All Parties Are Notified of Closing Time
Make Sure Any P.O.A.’s Are Submitted
Solve Any Title Problems Before Closing
Receive and Carefully Review Closing Figures
Review Closing Figures With Sellers
Verify All Agreed Upon Repairs Have Been Made
Verify Clear-To-Close
Get House Ready for Final Walk-Through of Buyers
Resolve Any Last Minute Problems
Make Sure Title Commitment Was Received
Review Closing Documents
Provide Home Warranty Paperwork
Provide Buyer With Transferable Warranties
Provide All Keys fo Buyer
Provide Any Garage Door Openers
Make Sure Seller Proceeds Are Correct
Change Status in MLS fo “Sold”
Upload All Signed Documents to System
Close Out Seller's File
Check In With Sellers After Closing
Request Feedback from Sellers

While some of the steps may not apply to each property's sale the tables above are to help you understand the critical tasks involved. Working with a licensed Realtor is necessary to ensure your property is sold according to your best interests. Internet bots do not sell homes, they only help marker them, people buy & sell homes.

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